Wednesday, November 18, 2015

The text 1 is an advertisement released in the 1920's in the United States of America that directly addresses the first class individuals with the purpose of persuading them to believe that the cruise that the company releasing the advertisement offers is the best of the best in what concerns travelling around the Caribbean. In order to do this, images are used to portray high class individuals that might appeal to others that see this advertisement, feeling attracted to the advertisement graphic, and therefore paying attention. On the other hand text 2 is an article that approaches an ownership conflict regarding the possession of land in the Caribbean. On the one side the local people claim that the territory was theirs since decades ago, while businessmen claim that the land was legally bought long ago, and should be used for construction. In contrast with text 1 this article's purpose is to inform more than persuade, although there is an intention behind the use of literary imageries, that have as intention promote an ideology that could bias the view of the audience. Even though these text might address different audiences, and have different purposes, the theme of power is addressed in both texts. In the first text, being a period of time in the US in which the black population could not have as many rights as the white population, the white high class individuals are portrayed as the part of the population that is able to access to the privilege of a traveling in a cruise, while in the second text,through the use of imageries, it is visible how the businessmen are portrayed as a group in society that has power and influence, to obtain land, being allowed to carry out certain methods that are not the most orthodox.


Looking at the context of these two texts, they have been published or released in 1920, and 2007, which are different periods of time in which different values, or morals were present in the individuals of society. Text 1, being an advertisement released in 1920 in the US, it is addressing the high social class of the 1920's directly, as it is indicated right bellow the tittle of the advertisement. The high class at that time experienced an inequality regarding power in society between the white population, and the black population of the US. Besides of this, this period of time the period of time in which text 1 was published was a period in which the US experienced an economic boom, or boost that allowed many citizens to afford a costly vacation easily, while also was a period of time in which colonization of territories by powerful countries was a common, and actual thing. On the other hand, text 2 was published in 2007 in a magazine article directed to high class entrepreneurs, and business man. This period of time contrasts with the 1920's since it is a period of time more recent in which high class individuals have different values. High class individuals in this period of time could not access to this class as easily as in the 1920's, therefore in order to be part of this social class, the value of benefits and opportunities to make profit are ranked as a priority for this high class individuals.



Both of these texts are targeting a specific audience, there are similarities between these audiences, although there is evidence in this texts that point out the varied differences. Text 1, being an advertisement or high class people, conveys the message that ordinary individuals of society can not access the service being advertised since it is considered the best among the best cruisers that exist. First off, the advertisement directly addresses high class individuals right bellow the tittle where it says " Only first class Passengers Carried". Besides of this the graphic that is used to portray the situation in which a passenger is enjoying the travelling in the cruiser has individuals with a type of clothing that only high class individuals of society could afford. Finally, one of the high class women portrayed in the graphic is holding a book, which in some way is sending the message that the individuals on board of this cruise should be only educated, and cultivated. On the other hand, text 2 even though it is targeting social class individuals coming from a high class individuals, the specific targeted audience is entrepreneurs, and business man that are interested in the business of infrastructure development. One of the facts that serves as evidence is that this text was published in the a business section called "Business Monday". Besides of this, since the article discuses a delicate situation in which investors try to take land from a Caribbean island, this information should be most relevant to investors from the US that might have chances to get involved in the situation, or might simply have interest in knowing about the event, since it is completely related to business and development.


In what concerns purpose of the texts they show different purposes, although in the process in which the message reaches the audience, the use of persuasive language is used in both texts. In text 1, the purpose is clearly to convince, or persuade the audience of the high standard quality of the cruise. In order to do this, an arrogant tone is used when comparing the quality of the cruise advertised to the services that other companies might offer when it says "Much cooler than in Summer Resorts further North".Furthermore in order to portray the quality of the cruise the advertisement describes the cruise as " The coolest Ships Afloat". Finally the use of a graphic portraying high class individuals that seem to enjoy the atmosphere of the cruise also adds evidence to this statement. On the other hand, text 2 has as purpose to inform the audience of the situation in which the business men and the local people of the Caribbean islands are right now.

The content of these texts is completely different, although the persuasive techniques used in both of em create interest in the audience. First of all as we look at the first text it is possible to identify that the theme of power is present since the high class is portrayed as the unique class that can access this privilege. The content of this text can be broken down into three body paragraphs, a title, and two visuals. In the first paragraph of the text 1 the advertisement explains the locations where the cruise travels, while also comparing the price of the cruiser to the price of a normal vacation, considering that the individuals on board are used to spend a certain amount of money on vacations. Besides of this in the second paragrah it is recognizable how the tone of the advertisement, as already mentioned, starts to use persuasive techniques again comparing this cruise to a standard vacation. Finally, in the last paragraph the advertisement keeps using factual information to persuade the audience of the quality of the cruise. Nonetheless the content of text 2 is very different, although the theme of power is also present, as we see how again there is use of factual information to describe the privileges of a certain group of people of society. First of the article uses an example of the life of a local person that lives in an Caribbean island, that wants to defend the argument that the land that now American investors want to use belongs to the local people who has been working on it for decades. Throughout the text, the author uses testimonies of local people that want to defend their right to live in the island in order to not face eviction.Finally, there is also information that points out that the situation becomes harder day by day for the local people, since they have to face entrepreneurs that want this land to build infrastructure, and use it as economic benefit. In summary, it is recognizable that the text shows how the power of these entrepreneurs can take land for economic purposes in an unfair way, therefore showing how the theme of power is implied. It is possible to interpret this looking at evidence taken from the last paragraph of the text which says , " Developers and speculators will use any means necessary to get the land from the people.


In conclusion these two texts portray power held by high class of society as common theme. This idea is supported by the use of imagery, graphics, and testimonies, that show how social class individuals are able to enjoy several pleasures that not every individual is able to access.

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