Native Advertisement

 The existence of Native advertisement is the proof that shows us the large impact that advertisement is creating in society, besides of this it shows us that advertisement is present even in situation in which we do not notice. Before analyzing how native advertisement is present in media, it is important to define specifically what a native advertising is.

Native advertisement is the technique in which the advertisements use specific content to build trust and engagement with the would-be costumers. In order to do this, native advertisement is promoted for example on Twitter, it can be suggested in a post of Facebook. But the important idea is that nowadays the brands work together with the Social media companies, in order to reach the people.

As we can see in this picture, the picture is the post or article of an electronic news company called The Washington Post. The post is talking about a political issue, being more specific the company is putting a headline that says Russian forces expand their control of Crimea. First off the structure of the post has a picture, a column and a Headline. The post has a picture taken in Ukraine, showing connection with the theme of the post. In the picture we can see a Ukrainian soldier who is in a situation that transmits concentration and tension, so it transmits us the idea that the information that is shown in the post is real therefore, it has logos. Besides of that the column that the post has talks about the political issue, so it is related with the theme of the post. The persuasive language also is present since the post has ethos and logos. Besides of that there is a Microsoft advertisement in the post that is a native advertisement. We can say that it is a native advertisement because it is advertised in a popular electric webpage, and since many people trust the information of the electronic news posts, they will also believe that the product that is being advertised is also good.