How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose?
This advertisement is transmitting the idea that the female should be the only genre that has to cook in a family. Besides of this, the advertisement is portraying an atmosphere in which the man is the person who has to work in an important job, earning a good amount of money, while the main role of the woman is to stay at home, and cook for the man and the rest of the family.
The purpose of the advertisement is to sell a mixer, so the advertisement is presenting this product as a pretty useful device that all women can use in the kitchen. In order to present the product, the advertisement, as already mentioned, is using the image of a women, making a juice for her husband.
Besides of this, the structure of the advertisement helps us to understand why the women is presented as the genre that cooks for the rest of the family. First off the structure of the advertisement is predominated by a picture of a young couple smiling in the kitchen. The man has an expression of happiness, and is wearing a suit. The fact that the man is wearing a suit portrays the idea that the man has an important job, and that the man is not the person who cooks in the family. The women is wearing casual clothes, and also is wearing a chef hat. The fact that the women is wearing a hat, in some way portrays the idea that she is the person in charge of cooking for the family all the time. Besides of the couple, the picture presents the mixer that is being announced, and also some pieces of fruit and a juice appear in the picture. Furthermore, the advertisement presents a written sentence in the middle of it which in fact is totally related with the fact that the women is the person who cooks since it tells us that just wives are in charge of cooking. Finally the picture has a small secondary picture in the right low corner or the advertisement which has the name of the brand being announced.
The persuasive language used in this advertisement is Ethos, Pathos and Logos.
Ethos is used since the brand of the mixer is being announces in the right low corner of the advertisement. Pathos is used because the couple is showing emotion, since they are smiling. And lastly the advertisement has Logos, because the situation has evidence, since it is showing us the mixer and the juice being made by the woman.
good analysis of how women are being stereotyped in sexist advertisements, and i liked the ideas that you picked up on the adverts ; they proved to be effective in terms of correct analysis.
ReplyDeleteHi Simon,
ReplyDeleteI found that you analysed your advertisement thoroughly. I also liked how you picked up on the persuasive language presented in the advertisement such as ethos,pathos and logos.
Very In depth and well thought through analysis. Stereotypes built around woman in the media is a very significant topic to our everyday society. Your analysis of the advertisement is so in depth that I actually want to see the ad! The fact that you picked up on advertising techniques such as ethos, pathos, and logos clearly shows your comfortable and confident understanding of the topic. Great job! :) Keep up the good work!
ReplyDelete