Advertisement and Culture

In the add that I presented in class we can see a picture of a father asking his child in a calm and quiet atmosphere the question “Help me understand why some kids your age smoke cigarettes". Since we are talking about cigarettes, in my opinion the message that the add wants to transmit is that nowadays teenagers start smoking cigarettes at an earlier age.

 

 The fact that the parent is trying to understand why this happens through asking his child, in my view, tries to say to the audience that one of the reasons why this happens is because some parents do not control enough their sons and daughters. So in my opinion, I would say that the add tries to draw the attention of the parents, to control their sons and daughters and to educate them properly, making sure that they are not going through bad experiences or situations which can lead them to smoke cigarettes.

 

The most important characteristics of the add is the fact that the father is asking her daughter why do teenagers start smoking at an earlier age, trying to understand the reasons behind, which in some way transmits the idea that parents should be aware of their sons’ and daughters’ reasons and situation in order to make sure that they are not forced to any situation that can produce to them the need of smoking to release stress.

 

In my opinion, since this is an advertisement which promotes the idea that cigarettes started being consumed more and more by teenagers at an earlier, it tries to raise awareness about that fact, but it does not say anything about how bad cigarettes are or the unhealthy effects of cigarettes in our lungs, so in my opinion I think that in some way the companies which produce and sell cigarettes are being empowered because the product itself is being publicized.